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Users will soon have a fresh option that allows them to cut down on the quantity of AI-made content appearing in their streams. This initiative comes as the company announced that it presently contains more than 1 billion content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a widespread release. This shift coincides with a rise in AI content, fueled by new video-generation tools.

AI Content on Other Platforms

Studies have shown that nearly 10% of the quickest rising channels on another major platform exclusively feature content made by AI. A considerable share of this content is considered “AI slop”, a term for substandard, bulk-generated content that is frequently absurd or bizarre.

“We know from our community that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we intend to offer the community the power to adjust the amount of that, according to their own likes,” said a spokesperson.

Scale of AI Content

TikTok disclosed that there are currently 1.3 billion videos on its app labeled as artificially created. Collectively, in excess of 100 million media items are added to the app every day, making AI-generated material a relatively small percentage of its overall inventory.

Customizing Your Feed

Members will be able to limit or boost the level of AI content they watch by accessing the topic control setting in the platform and picking “AI-generated content”. Other topics that are already be adjusted under the setting include politics, style, beauty, and dance.

Content Labeling and Policies

The platform’s guidelines oblige content makers to identify convincing AI-made content, and it bans harmful AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.

Furthermore, the app will from now on apply an artificially created tag to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This action is aimed to help prevent users from trying to evade the tagging system.

AI Literacy Programs

The company is furthermore launching a $2 million awareness program for experts and organizations to create informative material about responsible artificial intelligence. This initiative will assist educational bodies focused on training coding and technology.

Moderation Strategy

The platform has justified its safety measures, amid discussion over proposals to make redundant a large number of content moderators in the UK. The company is planning to reduce hundreds of positions in its content moderation team in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by AI moderation.

A company official stated that people-led review would continue to be important, but automated tools can shield workers by eliminating the most graphic content before it is viewed by humans. The company stated a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to the use of its AI tools.

It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is really helping us operate efficiently.”